How much does it cost? How long does it take? Is it worth it? Your customers type those questions into Google and ChatGPT every day. So whose answer do they find...? We write the articles and newsletters that answer them in your words, so it’s yours.
On the phone, at the counter, in a quote you emailed last Tuesday. Content marketing is writing those answers down once, well, where strangers can find them. It’s built for owners who know their trade cold and never have time to write about it. And for nonprofits whose donors keep asking where the money goes.
Hot take: 2 useful articles a month beat 12 thin ones. Every single time.
Every piece starts from a question a real customer asked you. Then we put it to work everywhere it fits.
What does a new roof cost in Carmel? Should a nonprofit hire or outsource its books? We pick the questions your customers ask right before they buy, and write one clear, specific answer per article, with your real prices and your real opinions in it. Sometimes a topic deserves more room, so it becomes a longer guide people bookmark and forward.
More people now ask AI answer engines like ChatGPT before they ever open a search page. Those tools pull from pages that answer a question plainly near the top, name a place, and show who wrote it. So that’s how we structure every piece: the answer first, the detail after, your name and city on it, and schema markup so search engines know what they’re reading.
Once a month, a short email to the people who already know you. One useful thing, plus one clear reason to reply or book. It’s the cheapest repeat business there is. And most owners we meet have a list sitting unused in a spreadsheet.
An article that took a week to get right deserves more than one post. We cut each one into a handful of short posts and a line for your Google profile. If you want social media run as its own channel, that’s a separate conversation.
Content compounds over months, not weeks. The first article you publish probably won’t ring the phone. Article 15 might, because by then there’s a library that answers most of what your customers wonder, and Google has had time to trust it. If you need booked work by the end of the quarter, we’ll point you somewhere faster and tell you why. Straight answers, either way.
Don’t get us wrong, the upside is real. It keeps working. An article that answers “how much does this cost in Indianapolis” can still be bringing in calls 2 years after we wrote it.
Our own articles follow the same format we’d write for you. Each takes one question a small business owner actually asked us, answers it in the first paragraph, and then shows the work. Read one and judge the writing for yourself. If it sounds like something your customers would finish, let’s hop on a call.
The same checklist runs on every piece we write for clients.
Content marketing runs inside our published monthly retainers. At $1,200 a month, we run one channel properly, and content or email can be that channel. At $2,400 a month, we connect it across channels, so each article also feeds your newsletter and your social posts. The $4,800 tier hands us the whole marketing function.
There’s no separate project price for content. Retainers have a 3-month minimum, then run month to month. Every article and every email list stays yours if you leave.
Less often than you’ve been told. Our default is 2 articles a month and 1 newsletter, and we’d rather drop to 1 great article than pad the schedule. Consistency beats volume. A business that publishes twice a month for a year is in a much better spot than one that posts daily for 6 weeks and then goes quiet.
We do. You give us about 30 minutes a month on a call, we ask what customers asked you lately, and we turn your answers into drafts. You read every piece before it goes live and you can change anything. Your expertise, our writing. Nobody needs to know which sentences were whose.
Unedited, no. It reads like everyone else’s, because it was built from everyone else’s. Google has said it judges content on whether it’s helpful, not on how it was produced, and generic answers aren’t helpful. We use AI for research and rough outlines. A person who knows your business writes and edits every piece, and the parts that make it worth reading (your prices and your opinions) can only come from you.
Months. Most articles take a while to get picked up by search, and the library has to get deep enough to matter. A newsletter can work faster if you already have a customer list, since those people know you. That’s part of why our retainers have a 3-month minimum. Each monthly report shows what was read, what got found, and what led to a call.
Yes, and for many local businesses it’s the better first channel. We write it, design a simple template, and send it from the tool you already use, or set one up if you don’t have one. Monthly is the usual rhythm. If the list lives in a CRM, we can connect it to the rest of your follow-up too.
On a discovery call, we’ll pick the 3 your customers ask most often and sketch the article that answers each one. The list is yours to keep either way.
