You built a business people need at 9 p.m. on a Tuesday. We make sure Google sends them to you. Here at CPC, we run search ads for Indianapolis service businesses: ads that catch people the night the furnace quits, a page that matches what they searched, and tracking wired in before the first dollar spends. You set the budget. You own the account. And every month, you get a report that counts calls and booked work, not impressions.
“Management” can hide a lot of nothing. So here’s ours, itemized. Breaking it down, that looks like 4 jobs, and you’ll see every one of them in the monthly report.
We start with two questions the last company probably skipped: what’s an average job worth to you, and which work do you want more of? Then we build campaigns around how people here actually search. “Water heater replacement Greenwood.” “Emergency electrician near me.” Just as important is the negative list, the searches we refuse to pay for, starting with job hunters and DIYers.
Hot take: sending paid clicks to your homepage is the fastest way to burn an ad budget. Each ad points to a page that matches it. Same service. Same town. A phone number up top, a short form for after-hours, and a page that loads fast on a phone in a parking lot. If your site can’t host that, we build the page as part of setup.
We won’t spend your money blind. Call tracking and conversion tracking go in before the first ad runs, with GA4 configured so a booked job in week nine traces back to the search that started it. It’s the unglamorous plumbing of the whole system... which is exactly why it usually gets skipped.
You pick the monthly spend, and it never moves without your yes. Our job is making each dollar work a little harder than the last: cutting search terms that click but never call, and shifting budget toward the towns and jobs that book. Week after week. No drama.
If you run a trade around Indianapolis, you’ve probably tried Angi or HomeAdvisor. The leads show up cold, they’re shared with whoever else paid, and the day you stop paying, the flow stops and nothing is left behind. Home-services comparisons from Housecall Pro and Hearth put platform leads at roughly $80 each, against about $45 from a well-run Google Ads account you own. But the price gap is only half of it. The other half is what you get to keep: your own ads teach you which searches become booked jobs, and that history stays in your account, even if we part ways. It’s not renting customers, it’s building something you own. That’s the thinking behind most of our work for local businesses.
Don’t get us wrong, we love running ads. But here at CPC, we aren’t afraid of a hot take, even one that costs us work: most local businesses buy Google Ads too early. Ads amplify whatever’s already there. If these 3 things aren’t true for you yet, we’ll say so on the free call and point you to the cheaper fix first.
Somebody comparing 3 tabs should see why you over the other two: a real price, a same-week slot, a guarantee, anything concrete. Until that answer exists, ads mostly pay for their comparison shopping. Sharpening the offer is strategy work, and it comes first.
Ads make the phone ring within days. If calls roll to voicemail at 2 p.m. on a Tuesday and form fills sit until Friday, you’re paying premium prices for leads nobody answers. Fix the follow-up first, then we buy the traffic. We build that part too.
People who click an ad check your reviews before they call. A thin profile leaks paid clicks all day. If that’s you, start with local SEO and come back. It’s the cheaper win, and it makes every ad dollar later work harder.
If that’s where you are, we’ll send you off with that homework and no invoice. We cap ourselves at 8 clients at a time, and every one of them deserves ads with a real shot. So the gate stays.
When vcita surveyed 500 US small-business owners in 2025, 60% of those who’d left a marketing agency said they couldn’t see the return. We’ve read the reports behind that. Impressions. Reach. Click-through rates. “The algorithm.” Ours is one page: how many people called, how many became booked work, what you spent on ads and on us, and the one thing we’re changing next month. If a number went the wrong way, it’s in there, with the reason.
Google Ads management lives inside our monthly retainers: $1,200, $2,400, or $4,800 a month, depending on how much of your marketing we carry alongside the ads. Three months minimum, then month to month, because the first weeks are tuning and a 30-day sample proves nothing.
Ad spend is the second number, and it stays separate. That money goes straight to Google, from an ad account in your name, at a budget you set. The retainer covers our work. The spend is never marked up.
And if you ever leave, the account, the history, the landing pages, and the tracking all stay with you.
Management lives inside our published retainers: $1,200, $2,400, or $4,800 a month, depending on how much of your marketing we carry alongside the ads. Ad spend is a separate number. It goes straight to Google from an ad account you own, and you pick it. Three months minimum, then month to month. Every price is on our pricing page.
Honestly, there’s no magic number. Anyone who quotes one before asking what an average job is worth to you is guessing. We set it together on the first call, based on your job value and how far you’ll drive. And in our book, a modest budget held steady for three months beats a big one panic-paused in week two. Our free Budget Calculator gives you a fair starting range.
Clicks start within days. The useful part takes longer, because the first weeks are spent learning which searches turn into booked jobs and cutting the ones that don’t. That tuning is most of what management is, so we ask for three months before you judge it. You’ll see every bit of it in the monthly report either way.
Yes, and it’s one of our favorite calls. Bring your account login to a free call and we’ll read the last 90 days together: what the money bought, and whether anything is tracked well enough to judge. Don’t get us wrong, if your current company is doing good work, we’ll tell you that too. It happens.
You do, from day one. The account is in your name, the card on file is yours, and every search term and result stays with you. If you ever leave, you keep the account, the history, the landing pages, and the tracking. Nothing needs transferring, because none of it ever left your hands.
Let’s hop on a free call. Bring your ad account, or just your doubts! We’ll read the last 90 days together in plain English, and you’ll leave knowing what’s worth keeping and what to fix first. No charge either way.
