Social media that keeps posting while you keep working.

You built something worth showing off. So we plan it, make it, post it, and answer the comments, on the 1 or 2 platforms your customers actually use. Real photos and short video of your actual work, plus replies that sound like you. It all runs inside our monthly retainers: one team, one published price.

Two hands holding a phone above a restaurant table, photographing burgers, fries, and drinks

Honestly? Social usually isn’t the first fix.

For most local businesses, two things matter more: a Google profile that’s complete and full of recent reviews, and somebody who answers a new lead within minutes. When a homeowner in Broad Ripple needs a plumber tonight, they search Google and call whoever picks up. They aren’t scrolling Instagram. So if your Google profile is thin, we start with local SEO and get to social after.

Don’t get us wrong, social matters. It just earns its keep a little later. It keeps you familiar between jobs, and it gives happy customers something to share.

A woman in a sewing studio photographing a dress form with her phone
Social is worth it if
  • Your Google profile is in decent shape and the phone gets answered.
  • Your work photographs well: food, hair, a finished kitchen, a dog after grooming.
  • Customers already tag you or ask about you in neighborhood groups.
  • You’d rather approve a month of posts in one sitting than think about it every day.
Wait on it, if
  • Your Google profile still has 3 photos from years ago. Fix that first. It’s free.
  • You mostly want the follower count to go up. We’ll be a frustrating hire.
  • You need sales this month. Social builds slowly, and paid search answers urgent demand faster.

Here’s what a month of social looks like.

5 pieces of work, done every month. You only need to show up for 2 of them.

A plan before a single post

Each month starts with one page: what’s happening in your business and what season it is in central Indiana. Patio season. The back-to-school rush. Furnace tune-ups before the first cold snap. Holiday gift cards. You read it, change what you want, and approve it in about 15 minutes.

Posts made from your real work

We gather photos of your actual work and your people (with their permission), then write captions that sound like you on a good day. Stock photos stay out of it. Customers can tell, and they scroll right past.

Short-form video, kept simple

Vertical clips for Reels and Shorts: a 15-second before-and-after, a quick answer to a question you hear every week, the kitchen during a Friday rush. We film in short sessions and do the editing. A bigger shoot is its own project, which lives under video & photo.

Scheduled and posted on a steady rhythm

Posts go out on a set schedule, on 1 or 2 platforms. You can see the whole calendar any time, and nothing goes live that you haven’t had a chance to veto.

Comments and messages, answered

We watch the comments and the inbox during business hours and reply in your voice. When someone’s ready to book, we hand the lead to you fast, with their name, what they need, and how to reach them.

Which platforms? Wherever your customers already are.

We pick 1 or 2, never all of them. The right answer depends on who buys from you.

Facebook and Nextdoor

Where homeowners ask neighbors for a painter or a lawn crew. For a lot of local service businesses, showing up well in one recommendation thread beats a month of polished posts.

Instagram

The front window for restaurants, salons, boutiques, and shops. People check it before they visit, so it has to look current and real.

LinkedIn

For founders and B2B companies, where the buyer has a job title. Posts from the founder’s own profile usually travel further than posts from the company page.

TikTok and YouTube Shorts? Sometimes. The same vertical clips can run there with almost no extra work, so we post them when your customers are actually watching.

A few things we won’t do.

We won’t buy followers or likes, and we’d never fake a review. Bought followers never turn into customers, and they make your real numbers impossible to read. We also won’t post every day just to fill a calendar. Posting every day is not a strategy. For most local businesses, it’s a quick way to run out of things worth saying.

And we can’t promise a viral post. Most posts get a modest response, ours included, and that’s normal. What works is steady, recognizable posting over months, which is part of why we ask for 3 months before you judge it.

What social media costs.

Social media runs inside our published monthly retainers: $1,200, $2,400, or $4,800 a month, depending on how much of your marketing you want handled. For one location on one platform, the $1,200 tier is usually enough to start. 3 months minimum, then month to month.

If you only want a batch of short-form video, that’s a project instead. A short-form video pack of 6 vertical videos starts at $750, listed with the rest of our project prices.

The accounts and every photo and video we make belong to you. If you leave, all of it stays with you.

Questions owners ask about social.

Which platforms should my business be on?

Usually 1 or 2. We pick them by where your customers already spend time. For most local service businesses that means Facebook and Nextdoor. For restaurants, salons, and shops it means Instagram, and for founders selling to other businesses it means LinkedIn. We’d rather run one account well than five badly, and we’ll tell you which ones to leave alone.

How often will you post?

For most clients, 2 to 4 times a week on the main platform. That keeps you in front of people without stuffing their feed with filler. We’d rather post 3 things worth stopping for than 7 that aren’t. Once we see what your customers respond to, we adjust the pace, up or down.

Do I have to be on camera?

No. Plenty of good accounts never show the owner’s face: hands at work, the finished job, the plate coming out of the kitchen. Still, a short clip of you explaining something tends to beat a polished graphic, because people like buying from a person. If you’re willing, we keep it to 1 short filming session a month and handle all the editing.

Will you reply to comments and messages?

Yes, during business hours, in your voice. Simple questions (your hours, whether you serve Fishers) we answer from a reply guide you approve up front. Anything that needs a quote or an apology goes to you the same day. A message that sits unanswered for 2 days costs more than a post that never went up.

What do you report each month?

One plain-English page: what we posted and what came of it. That means calls, messages, bookings, and website visits that started on social. We track reach and followers too, but we won’t pretend they pay the bills. If a platform isn’t pulling its weight after 3 months, the report says so and recommends dropping it.

Not sure social deserves your next hour?

Book a discovery call. We’ll look at your profiles and your Google listing side by side and tell you which one deserves the attention first, even if the answer is “not social yet.”